A digital reimagining
The expansion of the business into the wholesale space made fundamental digital presence and business operation changes vital.
The challenge from Steve & Claire
Streamline our business operations, delight our customers and set us up for the future.
Consolidate 2 different ecommerce systems into a single platform for both B2C and B2B
Create a great experience for consumers and the trade
Fully integrate the eCommerce solution with new ERP and accounting systems
Select and integrate a new marketing automation platform
Digital marketing strategy
Design and execute on a fresh digital marketing strategy for the retail channel, wholesale channels and key brands
Some assembly required
Every successful project needs planning and co-operation and, over our twenty years in the digital space, we've developed a highly efficient process to move from discovery to delivery to ongoing success - in partnership with our clients.Open booklet
What’s in the box
Getting the word out
A best-in-class digital marketing strategy was created to extend Johnco and Good to Play's reach - focussing on business growth and ensuring a seamless
The three key pillars
Benchmarking for success
Know where you're starting from, set your KPIs and get the tracking and reporting rock-solid.
Data-led optimisation and targeting
Attribute, measure and analyse... and maximise the marketing spend.
Effective messaging and creative
Cut-through with effective messaging and creative across digital touch points including display, social and email.
The webqem team are true strategic partners. We've gone on a digital journey for over 10 years and they've challenged us and driven our business forward... all the while with our interests and success front-and-centre. The results from our recent website relaunch have been nothing short of spectacular!
Steve Ball CEO, Johnco