Part of the international Luxottica group, OPSM is the largest retailer of eye glasses in Australia and New Zealand, with outlets also in Hong Kong, Singapore, and Malaysia.
Getting to know the business
Before recommending or delivering a thing, we immersed ourselves in all areas of Luxottica's business; from operations, to marketing, to logistics and retail.
We're insight driven.
Only when we fully understand the business goals and customer insights can we deliver truly transformative strategy solutions.
With a 9 step process, OPSM's online eye-test booking experience was somewhat daunting.
Insights from satisfaction surveys made it clear that customers were frustrated and unsure where they were in the process.
Worse still, an ever increasing number of mobile visitors had no effective online booking method.
Distilling the process down to the basics and working with OPSM’s infrastructure, IT and POS teams, we reduced the amount of information the customer needed to provide.
Direct access to the POS system allowed us to design a much more helpful, information rich experience - with customers able to see what appointments are available with individual optometrists.
- A huge and immediate increase in booking conversions (hundreds of percent).
- A leap in direct contact with stores via the find-a-store functionality.
- Mobile increased from 0.1% of bookings to 14%
Increase engagement and traffic with Multi-channel Integrated Campaigns
Right from the very inception of ideas we work collaboratively with OPSM and their above-the-line agency, tying back to strategy and business goals at every stage to develop great digital campaigns with clear, measurable results.
Leveraging sponsorship deals such as the AFL, NRL, and Cricket Australia to connect fans with the brand increasing engagement and awareness.
The OPSM Van
OPSM parked an ice-cream van throughout NSW, QLD, and VIC for the public to try on sunglasses and have their picture taken.
Shot with Instagram, and posted to the OPSM Facebook page, people were encouraged to 'LIKE' their favourite photos.
The OPSM face of Summer
People who had the most likes won a chance to become the face of OPSM the following Summer.
Supported by Social Media, E-Mail, Blogs and a prominent banner campaign.
OPSM launched a campaign to promote their wide range of sunglasses now available with prescription lenses.
Facebook Puzzle Maker
To coincide and raise awareness of the campaign, a Facebook game was developed. A test of visual skill, the game challenged users to solve a photo puzzle as quickly and in as few moves as possible.
Colour Match Countdown
A simple but addictive game developed for OPSM to test users visual abilities and reflexes, bringing awareness to OPSM's digital retinal scan technology.
Team Colours Countdown was launched in conjunction with sponsorships with the AFL and NRL.
Team Colours Countdown
Off the back of an incredibly successful 'Colour Match Countdown' Facebook App, the game was repurposed to provide a competition mechanic around the OPSM sponsorship of AFL and NRL umpires and referees.
Get an online sunglasses store live in under 2 months.
Working with marketing, product, distribution, and sales and finance departments within OPSM we integrated both the ERP system and logistics network (TNT) into an online solution with multiple store-fronts - covering both Australia and New Zealand.
- A deeper and more relevant customer experience and engagement
- Project delivered in under 8 weeks, on schedule
- Fully integrated solution, covering AU/NZ markets working across all devices