A fresh vision for a new brand

George & Matilda Eyecare launched in 2017, uniting the best optometrists from across Australia under one brand.

Proudly independent, they're the local optometry experts providing personal service backed by the latest in eyecare technology and eyewear brands.


A new look at the optometry experience

Selected by the George & Matilda team to guide the brand into the online space – we're proud to have crafted a fully responsive website solution and an online marketing strategy as unique as the brand itself.

As the primary face for the launch of an entirely new brand into the optometry space, it was vital that George & Matilda's website reflect their unique approach – blending local, personal service with the scale and reach of a larger enterprise.

Designed with mobile use front-of-mind, the site introduces George & Matilda and their 5-point-promise, provides a helpful array of information on eye testing and health and gives a close up look at the brands on offer.

Up close and personal

With an emphasis on the personal service provided by George & Matilda optometrists, the site experience focusses on introducing your local team and making an appointment online in moments.


A unique, custom booking experience

Integrating with existing systems and designed and built from the ground-up, George & Matilda’s online booking feature helps users narrow down their options in a few simple steps; in particular, quickly helping find and book the perfect timeslot from potentially hundreds of options within a four week period – no mean feat on a mobile device.


Search & social marketing

With content optimised for organic search and localised search marketing making sure highly qualified traffic is driven to the store pages, George & Matilda are making the most of cost effective search marketing opportunities.

  • Localised search marketing
  • Highly qualified traffic
  • Cost effective search marketing

A developing social media strategy over the coming months will see them well placed to build even more store visits and customer engagement.

"George & Matilda Eyecare worked with the team at Webqem to build a platform from scratch that we could continue to add and build upon to provide a world-class online experience. The team have been amazing to bring to the table; providing best-practice thinking and user experience smarts. The balance of partnership and strategic guidance is something you don’t often come across and we would not hesitate to recommend them to any prospective partner."
Chris Beer
CEO, George & Matilda Eyecare

We look forward to continuing our partnership with George & Matilda, developing the digital strategy, feature updates and campaigns that will see them go from strength to strength as they bring more of Australia’s very best optometrists together under one banner and expand even further.